Tag: price

  • Do You Cover Your Marketing Costs?

    No matter what business you are in, getting people to your business costs money. Whether you pay in cash or kind, you have to pay for people walking in. Owning a shop in prime location has a cost, doesn’t it? With that said, would you settle for anything less than your cost? No. To make […]

  • “PRICE is most important factor for customers in a buying decision” – Truth or Myth

    The first thing that most people associate with competition and marketing is price. That’s because they think that price is the most important factor for customers in a buying decision. Well the truth is just the opposite. Let’s look at a business which a)    Believes price to be the most important factor b)    Aims to […]