Client Attention – Is That All You Need?
Have you ever thought of climbing a pole and sit there for a couple of days? It will grab attention. I got a mail last week. It was labeled “PRIVATE” by XY Realtors. I opened it and found a simple letter that promoted their services. Ha. Do you think they got any benefit out of […]
Close To Naked Ladies
Have you noticed ladies from around the world almost baring it all. Miss Universe and Miss World- two such global events are not even spared when it comes to exposing it all. Bigg Boss, Indian version of Big Brother, was termed “vulgar” and the government even banned it. If you check out latest magazines, the […]
8 Tips To Become A Successful Salesperson
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jim Rohn … I need not say further if it applies to you or not. Sales are dependent upon the attitude of the salesperson, not the attitude of the prospect. Here are […]
Getting Referrals – In Disguise
I must say, referral marketing is among the most under used marketing media. Yes, it is a media… You get a chance to find new customer for free here. And to top that people do not fully exploit it either. Here is a simple trick to boost your referrals… Ask for suggestions not referrals. I […]
What do you do – Marketing or Advertising?
Nine out of ten times people mistake advertising for marketing. Don’t be embarrassed if you do the same. I too, was one of those 9, till some time back. Before getting into the details of marketing and advertising, why do people mistake advertising for marketing in the first place. Well the simple reason is that […]
Do You Cover Your Marketing Costs?
No matter what business you are in, getting people to your business costs money. Whether you pay in cash or kind, you have to pay for people walking in. Owning a shop in prime location has a cost, doesn’t it? With that said, would you settle for anything less than your cost? No. To make […]